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Strategic Marketing Communication
Public Relations, Artificial Intelligence, Reputation Management and Stakeholder Engagement
Author: Dr. Selen BİLGİNER HALEFOĞLU
Publishing: July 2026
Certification Number: 72273
ISBN:978-625-8993-94-3
© All Sciences Academy
Table of Contents
- Chapter 1
Introduction
Chapter 2
Evolution of Integrated Marketing Communication
Chapter 3
Strategic Functions of Public Relations in Integrated Marketing Communication
Chapter 4
Public Relations in the Digital Communication Ecosystem
Chapter 5
Artificial Intelligence and the Transformation of Public Relations
Chapter 6
Measuring Strategic Marketing Communication Effectiveness
Chapter 7
Ethics, Governance and Responsible Artificial Intelligence in Strategic Marketing Communication
Chapter 8
Future Directions in Strategic Marketing Communication
Chapter 9
Conclusion
Chapter 10
Reference
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